Hair dye

Hair color built on plant and mineral pigments and ammonia-free formulas where possible.

Conventional permanent dyes often rely on ammonia and aromatic amines that can sensitize skin and raise other concerns.  Plant- and mineral-based options, or ammonia-free formulas with full disclosure, reduce exposure to those compounds.

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What we avoid

These are category-level exclusions when materials or treatments are disclosed.  Each product card explains why we recommend it and lists the disclosed materials.

Parabens Phthalates Synthetic fragrance Sulfates (SLS/SLES) Formaldehyde releasers